COMFORT
IS
POWER

HOW IT ALL STARTED

37.5® Technology was created by Dr. Gregory Haggquist, a Ph.D. photo-physical chemist and inventor. In 1992, while Dr. Haggquist was in Japan on a JSPS postdoctoral fellowship, he was taken to the volcanic sand baths on Mt. Aso. At first, he thought he would only be able to stand the heat for a few minutes, but once buried in the sand he found it not to be hot but comfortable. So comfortable he stayed in the sand for an hour He realized then that comfort comes from balance, a balance between heat gain and heat loss. The volcanic sand was removing the sweat vapor from his skin so fast that he was continually cooled by sweat evaporation. This was the moment of clarity, when Dr. Haggquist understood that removing the sweat vapor before it turns to liquid sweat was key to comfort. While others were focused on wicking—spreading liquid sweat on fabric—Haggquist focused on reducing humidity next to skin to maximize evaporate cooling. And it turned out by enhancing comfort, human performance was increased by reducing core temperature buildup.

Products Powered with 37.5 Technology help warm you up when you’re cold and cool you down when you’re hot

ABOUT OUR 37.5 ACTIVE PARTICLE TECHNOLOGY

  • 37.5 Technology has been proven to help your body manage core temperature and increase stamina
  • 37.5 Technology helps warm you up when you’re cold and cool you down when you’re hot
  • 37.5 Technology keeps you comfortable by helping your body maintain an optimum relative humidity of 37.5% in your personal microclimate
  • 37.5 Technology removes sweat in the vapor stage before liquid sweat forms
  • 37.5 active particles are naturally derived
  • 37.5 Technology traps odors and then releases them when washed and dried
  • 37.5 Technology is patented and works for the life of the product

37.5 TECHNOLOGY CAN BE INTEGRATED INTO ANY GARMENT OVER A BROAD RANGE OF CATEGORIES

37.5 TECHNOLOGY PARTNER BRANDS

GET IN CONTACT WITH 37.5 TECHNOLOGY

Please get in touch with any enquiries about 37.5® Technology and how you could incorporate it into an existing or new product line.

Contact Us

COCONA® / 37.5® TECHNOLOGY

5480 Valmont Road, Ste. 300

Boulder, CO 80301